‘FWD means Famine, Battle, Drought: the three main crises that have led to this perfect storm of devastation in the Horn of Africa,’ said Dr. Rajiv Shah, USAID’s Administrator. ‘But it also stands for our call to action – that folks get informed, get involved and forward this given information to their friends and families.’ The television, radio and Web ads are in development and they will feature well-known actors and open public figures. As well as the traditional advertisements, the campaign will include a thorough social media plan via USAID’s Facebook and Twitter stations, and also blogs and various other sites.The award recognizes exceptional research contributions by young investigators with no more than 15 years of experience. He’ll receive a plaque, a $2,000 money prize and travel expenses. Avanti Award in Lipids Yusuf Hannun, professor and section chairman at the Medical University of South Carolina, in Charleston, S.C., gained the Avanti Award in Lipids for his focus on bioactive sphingolipids, a course of lipids that, when defective, could cause disorders with significant medical impacts. For more than a century, sphingolipids had been an obscure course of molecules whose functions and metabolism were poorly characterized, described Robert C. Dickson of the University of Kentucky College of Medicine, who nominated Hannun for the award.